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Amazon FBA Unit Economics

Live Model FBA
Net Profit / Unit
—
margin
Monthly Net Profit
—
revenue
ROAS
—
Return on ad spend

Per-Unit P&L Waterfall

Cost Structure (per unit)

Net Profit / Unit — margin

Monthly Profit vs. Units Sold

Sensitivity: Net Margin % at Different Price × COGS Combinations

Bear Case

Base Case

Bull Case